Organic growth, built on strategy and clean execution.
I help brands turn search into a dependable acquisition channel. My approach pairs topical-cluster content strategy with the technical foundation and link authority that lets it rank. Below are two growth programs I owned end to end, followed by my current technical practice and local search work.
4+ years across EdTech, SaaS, agency & iGamingUK · US · EU marketsBased in Tbilisi, Georgia
Selected case studies
EdTech/United Kingdom/Sep 2023 – May 2025
Turning organic search into a primary acquisition channel for a UK tutoring platform
Edumentors competes for high-intent education queries against established, well-funded brands. I owned SEO end to end, with a clear sequencing strategy: earn authority first, then convert it.
01Led with informational content, building topical clusters to establish authority across a competitive education niche.
02Once clusters earned top-5 positions, I shifted weight toward transactional and high-intent pages to convert that authority into enrolments.
03Ran full technical audits and structured link-building in parallel, lifting Domain Rating and reinforcing the content gains.
Organic traffic
9K→37K
Dec 2023 – May 2025
Growth
+0%
≈ 4× monthly visits
Domain Rating
26→41
+15 over period
Primary market
United Kingdom
High-competition
Informational ramp, then transactional conversion
Agency · White-label/United States market/8-month program
Scaling a US client account 5× through transactional-first clustering
As SEO Manager at a white-label agency, I led strategy and a team of four writers across international client accounts. On a US-focused account I built the growth program from the ground up, inverting the usual sequence to chase revenue intent faster.
01Targeted transactional keywords directly, then built supporting informational clusters around them to earn the topical authority Google rewards.
02Standardised the content engine with briefs, audits, and topical maps so a team of four could produce consistent, high-quality work at scale.
03Paired structured link-building with on-page and internal-linking improvements to push Domain Rating and ranking strength.
Organic traffic
3K→15K
Within 8 months
Growth
+0%
5× monthly visits
Domain Rating
39→47
+8 over period
Primary market
United States
Team of 4 writers
Steep 8-month climb on transactional intent
E-commerce · Shopify/United States/2025 – Present
Diagnosing and clearing the technical issues that block US e-commerce sites from ranking
As Technical SEO Specialist at Golden-Web, I run full technical audits for international clients, predominantly US-based Shopify and e-commerce stores. The job is to find everything standing between a site and its rankings, then hand development a clear, prioritised set of fixes.
Crawl & indexation
Index coverage, robots and canonical directives, XML sitemaps, and crawl-budget or architecture issues that keep pages out of the index.
Rendering & JavaScript
JS rendering audits, server vs client-rendered content, and confirming that critical content and links are genuinely crawlable and indexable.
Shopify & e-commerce
Variant and collection duplication, faceted navigation, thin pages, Liquid template problems, and app bloat that drags the store down.
Core Web Vitals & speed
LCP, CLS and INP across both mobile and desktop, render-blocking resources, and image and asset optimisation.
Semantic HTML & schema
Heading hierarchy, semantic markup, valid structured data, and the proper use of JS so it never hides indexable content.
E-E-A-T & trust
Auditing experience, expertise, authority and trust signals, from entity and author markup through on-page credibility.
AI crawlers · GEO & AEO DIFFERENTIATOR
Checking whether AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended can actually reach and parse a site, then recommending the structure, content and markup changes that improve visibility in AI answers and generative search.
On results: this work sits under NDA, so I cannot share client names or specific outcomes. What I can walk through in full detail is the audit methodology and the technical reasoning behind each fix.
Leading local search and Google Maps visibility for clients across multiple industries
As SEO Manager at port80.ge, a Georgian agency, I owned local SEO strategy for a portfolio of clients spanning very different sectors, each competing for visibility in their own city and category.
PharmacyE-commerceEducationLocal business
01Optimised Google Business Profiles and improved local pack and Maps ranking through categories, attributes, and consistent NAP and citation data.
02Built localised landing pages and review-generation strategies to strengthen relevance and trust signals in each target market.
03Layered local link-building and on-page work on top, adapting the playbook to the very different needs of pharmacy, retail, education, and service businesses.
On clients and results: covered by NDA, so I cannot name the businesses I worked with or publish their numbers. I am glad to talk through the local SEO approach and how it was tailored to each niche.
Tooling I built
Self-built · AI-assisted · Shopify e-commerce
An automated technical SEO audit tool for Shopify e-commerce
A self-built automated technical SEO auditor for Shopify and e-commerce sites, created with Google Antigravity, an agentic AI development platform. Point it at a domain and it crawls the site, runs a full battery of technical checks, ingests Screaming Frog and Ahrefs exports, and produces a client-ready DOCX report. It turns a multi-hour manual audit into a consistent first pass that takes minutes.
